Brand Identity System

Nearby.
Extraordinary.

A complete visual identity for Nearcations — crafted for modern travellers seeking curated escapes close to home.

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NEARCATIONS

Where every
getaway begins
close to home.

Vision

To redefine short-stay travel by making premium, curated experiences accessible — no passport required.

Mission

Connecting couples, groups, and corporate travellers from Mumbai & Pune to handpicked properties that feel like a world away.

Personality

Warm. Aspirational. Trustworthy. Quietly luxurious — like a well-kept secret shared between friends.

The Mark

A combination mark built on the idea of a destination pin reimagined as a compass — pointing inward, toward experiences that are already near.

Primary — Light Background
Nearcations Curated Stays
Primary — Dark Background
Nearcations Curated Stays
Icon Mark
Wordmark Only
Nearcations Curated Stays

Logo Usage Rules

✓ Do

Maintain clear space equal to the height of the "N" around all sides

✓ Do

Use only approved color combinations on brand-approved backgrounds

✗ Don't

Stretch, distort, or alter the proportions of the logo mark

✗ Don't

Place the logo on busy backgrounds without a clear contrast layer

The Palette

Drawn from golden hour light, terracotta earth, and forest canopy — a palette that evokes warmth, nature, and quiet luxury.

Deep Mahogany #5B3A29 Primary Brand
Terracotta Glow #C9956B Primary Accent
Golden Hour #E6C07B Highlight
Warm Ivory #F9F3EB Background
Forest Floor #3D2B1F Text / Dark BG
Sage Canopy #8FAF8A Secondary Accent

Approved Combinations

Primary on Ivory Aa
Ivory on Mahogany Aa
Golden on Forest Aa
Terracotta on Ivory Aa

The Type System

Two typefaces in dialogue — one editorial and timeless, one modern and precise. Together they balance aspiration with clarity.

Cormorant Garamond Display / Headings / Logo

Aa

Escape
Nearby

Light 300 Regular 400 Medium 500 Semibold 600
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
0 1 2 3 4 5 6 7 8 9 & @ # ! ?
Plus Jakarta Sans Body / UI / Captions

Aa

Curated stays
for every escape.

Light 300 Regular 400 Medium 500 Semibold 600
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
0 1 2 3 4 5 6 7 8 9 & @ # ! ?

Type Scale

Display — 72px / Cormorant / Light

Nearcations

H1 — 48px / Cormorant / Regular

Curated Escapes

H2 — 36px / Cormorant / Medium

Discover Your Stay

H3 — 24px / Plus Jakarta / Semibold

Weekend Getaways

Body — 16px / Plus Jakarta / Regular

Handpicked properties for couples, groups, and corporate retreats — all within a short drive from Mumbai and Pune.

Caption — 12px / Plus Jakarta / Medium

BOOK YOUR STAY · EXPLORE PROPERTIES · CONTACT US

Social Templates

Consistent, on-brand templates for Instagram, LinkedIn, and Stories — designed to stop the scroll and communicate luxury.

How We Sound

Warm

We speak like a trusted friend who knows the best hidden spots — never corporate, never cold.

Write this:

"Your perfect weekend is closer than you think."

Aspirational

We paint pictures of possibility — the feeling of arriving somewhere beautiful, not just the logistics.

Write this:

"Wake up to mist over the valley. Breakfast on the deck. No agenda."

Precise

We respect our guests' time. Clear details, honest descriptions, no fluff.

Write this:

"3.5 hrs from Mumbai. Sleeps 8. Private pool. Fully catered."

Quietly Bold

We don't shout. We invite. Confidence without arrogance — the tone of a brand that knows its worth.

Write this:

"Not every escape needs a flight. Just the right address."

Brand in Use

How the identity translates across touchpoints — from business cards to digital platforms.

Business Card
Nearcations
Curated Stays
Priya Sharma
Property Curator
priya@nearcations.com +91 98765 43210 nearcations.com
Letterhead
Nearcations
Curated Stays
nearcations.com
May 2025
Dear Valued Guest,
Thank you for choosing Nearcations for your upcoming stay. We are delighted to confirm your reservation and look forward to curating an unforgettable experience for you...
Menu / Welcome Card

Hashtag Strategy

A tiered hashtag system for maximum reach across Instagram and LinkedIn.

Brand Owned
#Nearcations #CuratedStays #NearcationsLife
Category
#WeekendGetaway #StaycationIndia #MumbaiTravel #PuneTravel #LuxuryStay
Discovery
#TravelIndia #IndianTravel #HiddenGems #BoutiqueStay #CorporateRetreat #GroupTravel